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LoadingFree AI Visibility Audit
When customers ask ChatGPT, Google or Copilot who to use, the machines answer from what they can see of you. We audit exactly that.
AI Visibility Score
Our own site — audited honestly, gaps included.
See a sample report (PDF) →What the audit measures
Click any pillar to see what we check.
01· Pillar
We read your robots.txt and work out, one crawler at a time, which of 13 systems you allow and which you block. We also check the connection is secure and the homepage actually answers.
Scored
0–100, from published rules.
What the free audit contains
Three pages, and the third one is the one nobody else prints.
Page 1
Your AI visibility score out of 100, the four pillar scores behind it, and where that sits against every business we have already audited.
Page 2
The three largest things costing you visibility, each with what we checked, the URL we found it on, and the time we read it.
Page 3
What we have not done: we have not asked a single AI engine about you. That is the full audit, and page 3 says so rather than implying results we do not hold.
What it costs
The free audit builds the benchmark. The full audit asks the engines about you by name.
Free crawl audit
£0while the benchmark is built
The 23-check crawl audit on your live domain, scored out of 100, with the three largest gaps written up and the URL and timestamp behind each one.
23 still open
Full audit
£395£495
£395 launch price — 10 of the first 10 remaining
Everything in the free audit, plus the engine battery — ten buyer questions put to four AI engines, three times each — the competitors named instead of you, a sector benchmark, and a 90-day plan in order.
£495 after the first 10
Free and full, side by side
The crawl audit tells you what machines can read. The full audit tells you what they say.
| What you get | Free | Full |
|---|---|---|
| AI visibility score, 0–100 | Included | Included |
| 23 checks across four pillars | Included | Included |
| Gaps written up | Three largest | Every one |
| Every finding sourced and dated | Included | Included |
| Whether AI names you as a supplier | Not included | Included |
| Engine battery — 120 recorded responses | Not included | Included |
| Sector benchmark | Not included | Included |
| Report length | 3 pages | Around a dozen pages |
| Price | £0 | £395launch · £495 after the first 10 |
What it costs you
An accreditation, a price, the work itself — if it only exists as a picture, an AI has nothing to say about it.
From a real report
A UK parts business. Across the 11 pages we read, 211 pictures were checked, and fewer than half have anything written behind them that an AI could use. Sixty-eight carry only the name of the image file — a product code and a file ending — instead of words saying what the picture shows.
What it costs them
AI systems read words, not pictures. A picture with nothing written behind it is simply blank to them, so whatever it shows — a price, an accreditation, the work you do — never reaches the answer a customer is given.
We also check whether your site is turning away the AI services that matter, and tell you which ones.
Two real findings
From audits we have run. The businesses are not named, and no figure below is illustrative.
01 · Readability
38out of 100 · A parts supplier
Product images carrying no description at all, and 68 whose only description was the file name — a product code and a file ending, where words about the part should be.
What it costs
An AI reads words, not pictures. Every part shown only as an image is, to a machine, a blank space where a product should be.
02 · Access
61out of 100 · A vehicle dismantler
Three AI crawlers blocked by name in robots.txt, so the assistants those crawlers feed had nothing current to read.
What it costs
Named in 0 of 36 nationwide searches we put to the engines. Not ranked low — absent, because the door was shut before the question was asked.
Our own result
We publish our own number before we ask for yours. It is the same audit, run on this site, and it is not a perfect score.
Nikksi, audited
95out of 100
Still failing
We do not publish our opening hours anywhere a machine can find them. That is one check, it is the only one we fail, and it is not fixed yet.
What it caught
There was nothing on the site an AI could read as a way to get in touch, and the home page barely linked anywhere else. Both are fixed, and you can see the working: every finding says what we checked, which page we found it on, and when we looked. You can open the page yourself and see the same thing rather than take it on trust.
How it goes
Three steps, and you only do the first one.
01
Three fields and about sixty seconds. We audit the domain you give us.
02
The crawl audit is automated. The full audit is run and written by a person, and every session is attended.
03
Emailed to you as a PDF. Every finding carries the URL it came from and the time it was read.
Request it
We do the rest and email you the report.
What you are asking for
23 checks, in four groups: whether AI can reach your site, whether it can read what is there, whether it can tell what your pages mean, and whether it can answer what a customer asks about you.
What arrives
You get a PDF of around a dozen pages: every check you failed and what it is costing you, how you compare with the businesses we have already audited, and what to fix, in order.
The 25 are free slots open to businesses that request one; the audits counted below are ones we ran ourselves to build the benchmark.
Your report names you. Nobody else sees it.
We've audited 14 UK and Irish businesses so far. Scores ranged from 22 to 98 — and not one was fully visible to every AI engine.
Built by the team behind the UK SME AI Readiness Index. Questions before you ask for one: hello@nikksi.com.
Questions
The ones we are actually asked, answered without hedging.
A 0–100 score from 23 checks across four pillars — Access, Readability, Structure, Answerability — every result from your live domain, sourced and dated.
Ten questions to four AI engines, three times each — 120 responses. We record whether your business is named and how it's described.
No. A high score means machines can access and understand you. Whether they name you to a buyer is what the engine battery answers.
UK and Irish B2B businesses that want to know whether AI is working for them or ignoring them.
The crawl audit is automated. Full audit timing confirmed on request — supply is limited because every session is attended.
We audit your public-facing domain only — nothing that requires a login. Results are not shared with third parties.
About the benchmark
Where your score sits, and what we will and will not claim about it.
How we report your score
While the number of businesses audited is still small, we tell you which band your score falls into rather than where you place in a league table. Once enough businesses have been audited for a placing to mean anything, we will publish that instead. We would rather give you a band we can stand behind than a position worked out from too few companies.
Launch price
The full audit is £395 for the first 10 buyers, and £495 after that. The report is the same either way; the price is lower while the sector benchmark it compares you against is still being built.
